Sites that use video on their digital properties have a 34% higher web conversion rates than those that don’t. Video drives online engagement and conversion, which makes the absence of video on sites perplexing.
The primary reason brands struggle to scale use of videos on their digital properties is because post-production work is expensive and labor intensive – not to mention tedious and mundane. According to Cloudinary’s recent survey of 300+ marketers and developers:
- 58% cited time and skills required to edit and prepare videos for different devices, channels, or use case needs as a big bottleneck to scaling video.
- 75% stated they take hours or days to deliver videos to their website or app.
So, the needlessly rhetorical question becomes: Is there a solution developers and content editors can rely on to automate the workflows that cause the bottlenecks, eliminate the manual work, and accelerate the process of getting conversion-elevating video on your site?
Yes, there is.
Cloudinary has the AI-powered automation features needed to scale post-production workflows such as cropping for different mobile devices and creating eye-catching previews for landing pages, social media, and more.
Today, we’re announcing several new innovations to this feature-set that speed up complex post-production workflows such as customizing videos with image/text overlays, generating transcripts for subtitles, localization, and creating chapters for long-form video.
Now available as part of Cloudinary Video API product, Dynamic Video Overlays enables brands to add image/text overlays that dynamically adjust position based on the movement of a person in the video. This feature is great for anyone in the e-commerce space, especially those in the apparel industry. Compared to static overlays, dynamic overlays provide a cleaner and a far more engaging user experience. With API-first automation, developers can apply dynamic overlays at scale across hundreds of product videos.
- Apply sitewide sale or price reduction overlays to all product videos during key retail events such as Black Friday.
- Highlight multiple products featured in a video.
- Add supplementary product information.
- Add overlays that create a sense of urgency e.g., new arrival, half off, limited supplies, etc.
Test drive dynamic video overlays with our interactive demo or checkout our documentation to learn more.
Developers or content editors can now automatically generate transcripts when uploading videos to Cloudinary. Powered by a state-of-the-art speech recognition model that runs natively on Cloudinary infrastructure, AI Auto-Transcription is a fast, accurate, and secure way to generate transcripts at scale. To use, simply set the auto_transcription parameter to true either via upload API or by defining an upload preset.
- Use transcripts to show subtitles or captions to boost viewer engagement.
- Transcripts are supported in 100 different languages to reach global audiences.
- Transcripts can be used to create summarizations or extract insights for business intelligence, educational purposes.
- Auto-generated transcripts can be previewed in an intuitive Transcript Editor so video editors can speed up processes such as rectifying, trimming or enhancing specific segments.
Get hands-on with the AI Auto-Transcription feature in our interactive demo or check out our documentation.
Generating chapters for explainer, tutorial, or how-to videos has just gotten a lot easier. Set the auto_chaptering parameter to true during the upload process and let AI do the work. Content editors can also use our intuitive Video Player Studio to adjust chapter titles and timings as needed. AI-Auto Chaptering automates tedious, manual workflows for content editors while enabling end-users to easily navigate through various segments of a long-form video.
For more on the Auto-Chaptering feature, try this interactive demo or check out our documentation.
The Cloudinary Video API offers a comprehensive platform to manage, edit, and optimize delivery of videos at scale with the power of AI and API-based automation.
We invite all developers and content editors to create your own account for free and experience the power of Cloudinary first-hand.
For technical and business leaders interested in a personalized demo, please contact us here.
