What Is a Shoppable Video?
Shoppable videos are a new way to drive revenue for e-commerce businesses. These new videos enable customers to see your products in action and add them to their cart in a natural, accessible way. This article will explain why shoppable videos are so important, what they’re made up of, and how you can use them in your business.
A shoppable video is a video that allows viewers to purchase a product directly from within the video. This can be done through embedding on websites or social media platforms, but most often, it’s done through an embedded player. These videos allow customers to make purchases without directing them away from the original page, making them perfect for brands that don’t want to interrupt their customer’s experience.
Shoppable videos are typically hosted on third-party websites because they require more complex technology than standard video hosting. They’re also usually longer than other types of digital content, ranging anywhere from five seconds up to several minutes long.
Benefits of a Shoppable Video
Shoppable videos are a new way to sell products, communicate with customers, and create an immersive experience. It’s also a great way to build brand awareness.
Why? Because shoppable videos are highly engaging, they can be shared across social media platforms and are easy to share with friends. Shoppable videos are becoming more popular because they allow people to interact with brands in a personal way that wasn’t possible before – all while making it as easy as possible!
The benefits of a shoppable video are obvious. Not only will it increase revenue and customer engagement, but it can also help you increase brand awareness, customer loyalty, customer satisfaction, and retention.
Shoppable videos help you to:
- Increase in Sales
Shoppable videos directly boost sales by enabling instant purchases within video content. This feature taps into viewers’ impulse buying tendencies, significantly shortening the path from product discovery to purchase, and leading to a noticeable uptick in sales for businesses employing this innovative approach.
- Improve Customer Experience
Shoppable video enhances the shopping experience by merging entertainment with convenience. Viewers can effortlessly learn about and buy products without leaving the video, making the shopping journey more engaging and efficient, which aligns with the expectations of today’s consumers.
- Target campaigns to the right audience
By leveraging viewer data from shoppable videos, businesses can tailor their marketing efforts to match audience preferences. This targeted approach ensures that content is more relevant and engaging to specific viewer segments, increasing the overall impact and effectiveness of marketing campaigns.
- Boost Conversion Rates
Shoppable videos streamline the purchasing process, greatly increasing conversion rates. The ability to instantly buy products within a video reduces the chances of potential drop-offs, transforming viewer interest into action more effectively than traditional e-commerce methods.
Best Practices for Shoppable Videos
Shoppable videos are a great way to increase sales and drive traffic to your website, but they’re not just for brands. You can create shoppable videos using the same principles that apply to regular e-commerce content.
When creating a shoppable video, there are several best practices that will help you maximize its effectiveness:
- Inform Your Viewer. Be sure to include all relevant information about each product before it appears on screen – this includes color options where applicable; material type; whether or not something is eligible for free returns; etc.
- Encourage Interaction. You want to keep the viewer engaged, so make sure they know what they can do inside the video. Show them they can click around and explore the options on-screen. Including a link within the first few seconds of the video helps immensely, too!
- Give Them Time. Shoppable videos are going to be longer than your typical product video, and you want to leverage that to show them all that you offer. Keep shots on screen longer, so they have more time to see the product and view their options.
- Don’t Overload with Products. Your shoppable video shouldn’t have too many products in them. In fact, less is usually more! Keep each video centered around a few different products for the best results instead of showing them your entire selection.
Bring Out Your Best With Cloudinary Shoppable Videos
Shoppable videos are changing the way people shop. They allow brands to connect with customers and provide an experience more engaging than traditional advertising. By using shoppable videos, you can increase sales and build stronger relationships with customers by showing them exactly what they want–and then giving it to them!
And Cloudinary can help you bring these to your brand with ease. Our HTML5 video player is easy to set up and use on any website, and we offer shoppable videos out of the box. And the best part? You can get started with Cloudinary for free!
